I’m Ali, a Lead Experience Designer who thinks in systems.
Over the past decade at Digitas North America, I've worked with brands like Memorial Sloan Kettering, Bank of America, and CVS Health—designing digital experiences while building the systems and processes that help teams work better together. I focus on creating design systems that scale, organizing Figma workflows, and making great experiences.
When I'm not designing, I'm making ceramics, working with a fiber arts project, or exploring Vermont.
Skills
Visual & Creative Direction
Design for AI interfaces
Branding & Visual Identity
Figma Organization
Product & Digital Design
Design Systems
Design Documentation
Prototyping
Clients
Memorial Sloan Kettering
Cancer Center
Bank of America
CVS Health
Goodyear
Mondelez
Dunkin’
Delta
Crocs
Adidas
DentaQuest
Experience
Digitas North America
Visual Dialogue
Artaic
Select Design
Adam & Co.
Dig Publishing
Education
MassArt
School of the Museum of Fine Arts, Boston
SuperHi